Brand identity for Strength Lab, a strength and conditioning lab in Cairo that turns science into strength. I built a sharp S mark on a strict grid, a navy black and electric blue palette, and a full system that runs from stationery and staff wear to social, all carrying one line: place of champions.
Most gyms sell generic workouts. Strength Lab builds personalized programs from assessments, biometric data and expert coaching, with one goal: helping athletes in the Middle East train smarter and reach their peak. The identity had to feel as precise as the method behind it, so every part of it is measured, gridded and built to a system.
Logical, precise and evidence based. Speaks with the credibility of data, not trends.
Obsessed with progress, always chasing the next personal best.
Builds confidence through results and gives athletes the tools to grow.
Fearless in tone and visuals, unafraid to lead the industry.
Tech forward and future facing, always exploring smarter ways to train.
Coaches, athletes and staff working as one tight team.
