Website UI/UX
Gaffi makes bath mats from diatomite, a natural stone that drinks water the moment you step on it and dries in minutes. I designed the full bilingual ecommerce experience, a calm, stone toned store in English and Arabic that shows how the material works, lets customers build their own set, and makes ordering on a phone simple
Diatomite works far beyond the bathroom, so I organised the store around the rooms people live in: bathroom, kitchen, living room and plants. Customers find the piece that fits their space instead of scrolling one long list.
Every page works in both languages. The Arabic version is not a translation dropped into an English layout: the whole interface flips right to left, from the navigation to the buttons, so Arabic shoppers get a store that feels made for them.
Most Gaffi customers find the brand on Instagram and shop from their phones, so every screen was designed for one hand first: big tap targets, a clear path to checkout, and the story of the stone told in short, scannable layers.
