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Branding

Thermaflow

Client
Thermaflow
Service
Branding
Year
2024

Brand identity for Thermaflow, an Egyptian manufacturer of thermal and clean air solutions for industrial, medical and pharmaceutical spaces. I built a mark from the way air moves through a HEPA filter, a deep blue and cyan palette, and a system that carries from stationery to uniforms and social, all speaking one promise: when quality meets functionality.

Brand tagline
When Quality Meets Functionality
The idea

Clean air, drawn as a mark.

The logo comes from the way air particles move through the stages of a HEPA filter: scattered before, ordered after. Its rectangular frame stands for the spaces Thermaflow builds for, from clean rooms and humidity chambers to medical refrigerators, and the space between its two halves forms a number one, the brand's ambition to lead its field in Egypt and the Middle East.

Innovative

Introducing inventive solutions that redefine the standards of the industry.

Reliable

A trusted partner that delivers on every promise, product after product.

Credible

Builds confidence with customers and stakeholders through quality that holds up.

Color palette

Deep blue for trust, cyan for clean air.

PrimaryBlue FlowHEX #011C40
RGB 1 28 64
80%#344966
60%#67778C
40%#99A4B3
20%#CCD2D9
PrimaryCyan FlowHEX #41D8D8
RGB 65 216 216
80%#67E0E0
60%#8DE8E8
40%#B3EFEF
20%#D9F7F7
PrimaryDust GreyHEX #282828
RGB 40 40 40
80%#535353
60%#7E7E7E
40%#A9A9A9
20%#D4D4D4
SecondaryDark BlueHEX #011428
RGB 1 20 40
80%#344353
60%#67727E
40%#99A1A9
20%#CCD0D4
SecondaryLight CyanHEX #B3FFFD
RGB 179 255 253
80%#9CF7F6
60%#85EFEE
40%#6FE8E7
20%#58E0DF
SecondaryDust BlackHEX #000000
RGB 0 0 0
80%#333333
60%#666666
40%#999999
20%#CCCCCC
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